Art Direction: Visual Identity for the Microsoft Conexiones Blog
Our task was to infuse the Microsoft Conexiones Blog with vibrancy and a distinct identity that resonated with the Hispanic & Latinx community. All while adhering to the original blog’s UX design. This challenge required enhancing the content with photo treatments while maintaining the existing layout and template.
To achieve a cohesive appearance, we categorized stories by color groups, employing consistent techniques throughout. The result? A harmonious blend of visual elements that captures the essence of Conexiones.
Additionally, I crafted the look and feel, along with template files and this "how to" guide, enabling our partner agency to seamlessly apply these treatments as needed.
