People of AI is a social post series for Microsoft, used on LinkedIn & Instagram, that spotlights employees who build the AI products of the future, and how they use the products in their daily lives. The project aims to convey personal aspects of the people behind the technology while staying friendly and approachable with the topic of AI.
People of AI helps to break down stereotypes and misconceptions about AI and make it more accessible to everyone. It’s important to remember that AI is not just about machines and algorithms, but also about the people who create them.
When creating the look and feel for the project I utilized hand drawn elements and bright colors to convey a fun and approachable feeling.
The look was then carried over for use on the blog Microsoft Unlocked.
