Team: Multicultural Communications at Microsoft
Project:The Reheat with Keith Lee
With over 16 million followers on TikTok and countless lives changed, Keith Lee is “The People’s Champ.” His viral food reviews continue to shine a light on Black and African American-owned restaurants, using his platform to connect with food lovers from over the world.
Striving to place community at the center of his partnerships, he is teaming up with Microsoft to help restaurants future proof their businesses with our AI-powered tool Copilot.
Striving to place community at the center of his partnerships, he is teaming up with Microsoft to help restaurants future proof their businesses with our AI-powered tool Copilot.
Credits: Project Manager : Amanda O'neill, Makeda Bell
Creative Director: Michael Burke
Producer: Lynne Koester
Photography and Video production & Editing: Yoonha Noh, Michael Pena, Terence Yoon, Michael Burke
Art Direction and design assets: Madison Angus (me)
Logo treatment for the video series
The event was hosted at the Microsoft Lounge in Los Angeles and needed event signage for the LED Walls. The design was intended to be bright, engaging, and encourage people at the event to take photos in front of.
Designs consisted of 1 main welcome/step & repeat wall and 3 custom walls, 1 for each restaurant
Mockup of entry wall design
Mock up of custom walls
3 restaurant wall designs with custom imagery from each place
Photos of the designs in the actual space
Walkthrough video of the designs in space
Design was also translated into the Website design
Custom Swag designs were also given to all involved